SEO & GEO
Get found on Google — and in AI search.
Being online isn't the same as being found. SEO helps the right customers find you on Google when they search; GEO (the newer cousin) helps you show up in AI answers from tools like ChatGPT and Google's AI overviews. I focus on the practical, honest fundamentals that move the needle for a small local business — not spammy tricks that get you penalised.
When this service makes sense
You probably need this if…
You don't appear when customers search for what you do in your area.
Competitors with worse work are outranking you.
You're hearing about AI search and don't know whether it matters for you.
You've paid an 'SEO agency' before and have no idea what you got for it.
How I approach it
My approach, step by step.
- 01
Find what your customers search
I work out the real phrases people use to find a business like yours locally — then make sure your site clearly answers them.
- 02
Fix the foundations
Fast loading, clean structure, proper page titles, and the technical basics Google rewards. A lot of small-business SEO is just doing these properly, which most sites don't.
- 03
Get the local signals right
Google Business Profile, consistent details across the web, and location-relevant content — the things that actually decide local rankings.
- 04
Show up in AI answers (GEO)
Structure your information so AI tools can understand and cite it. As more people ask AI 'who's a good [your trade] near me', being quotable matters more every month.
What you get
Concrete deliverables.
- Keyword and local-search research for your business
- On-page SEO fixes across your key pages
- Technical foundations sorted (speed, structure, mobile)
- Google Business Profile and local-listing setup
- Structured content so AI tools can find and cite you
Typical timeline
Setup work takes a few weeks; meaningful ranking improvements usually take a few months. I won't promise overnight page-one results — anyone who does is selling you something.
Common questions
What clients usually ask.
Can you guarantee I'll be number one on Google?
No, and you should be wary of anyone who does — nobody controls Google's rankings. What I can do is fix the things that genuinely help and be honest about realistic timelines and results.
What's GEO, and do I actually need it?
GEO is optimising to appear in AI-generated answers (ChatGPT, Google's AI overviews, etc.). More people search that way every month, so it's worth doing the basics now — and a lot of it overlaps with good SEO anyway.
Is this a one-off or ongoing?
Some of it is one-off setup — technical fixes, on-page work, and your Google Business Profile. Some benefits from ongoing attention as you add content and chase rankings. I'll be clear which is which so you know exactly what you're signing up for.
What does SEO & GEO cost?
SEO starts from £200 and GEO from £250, depending on the size of your site and how competitive your market is. I'll scope it and give you a clear price after a free call.
Want to talk about seo & geo?
Tell me what you're trying to do. It's me who reads your message, and I'll reply within one business day.
No deck. No drip campaign. One reply.